Flying Cameras | Everest 2024

Logo Development | Typography | Illustration | Merchandise Design 

An identity and merchandise project for an Emmy award winning aerial DOP documenting extreme environments including Mount Everest for the BBC. 

The brief was to evolve the client’s existing brand into something that reflected this once in a lifetime project, whilst maintaining enough of the the company’s identity to remain recognisable. 

The brief: 

The client wanted to give their existing brand messaging an update which gave a distinct nod to Everest so that they had an asset they could use to promote the trip before, during and after.

Developing the identity: 

I began by looking at how Everest could be incorporated into the existing logo. 

I developed the mountain illustration to compliment the existing visual elements and adapted the existing branding in to something specific to the Everest job.

From Logo to Merchandise:

With the updated identity developed, I created a series of merchandise graphics built around the Everest focused logo, to allow the client to use the visual across promotional materials. I created visual mock-ups and gave the client guidance on printed merchandise. 

I also managed the artworking, and all supplier communications to ensure the high quality of the final merch.