A new visual identity for Market Films to give the company a distinctive and contemporary presence, whilst celebrating the company’s history.

The company had a personal family connection to the client, having originally been owned by their grandfather. The new identity therefore needed to feel fresh and relevant, whilst retaining the sense of heritage.

The Brief:

The objective was to create a new logo which could represent Market Films today while acknowledging its history.

The Approach:

I explored a number of approaches, looking to develop a new logo which struck a balance between nostalgia and modernity. The final design, which lent into vintage market signage with a contemporary spin, was loved by the client.

Final assets:

Alongside the final logo design, I developed a number of assets for the client to use which included business cards, a van livery, t-shirts and stickers.